Features of Google Analytics 4 (GA 4)

Google Analytics 4 | Image Resource: snapclick.co.in
Universal Analytics was used to measure and analyse the effectiveness of a website. The new version of Universal Analytics was launched in 2020 and is called GA 4. New concepts and approaches have been introduced in GA4. This will impact the work of SEO professionals.
There are differences between the new version and the old version which you should know about. The main difference is that you can use GA4 for a website or an app or website and an app together.
Google has described Google Analytics 4 as a new-generation approach to privacy-first tracking, AI-based predictive data and cross-channel management. In GA4 AI is taken to a new level and offers new analysis technology without the need for more complex tracking code edits.
You can hire Google Analytics services if you want to move on to GA4 from the previous version.
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