PR Measurement: The Most Accurate Approach To Gauge Public Relations’ Effectiveness
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Do public relations really work? Businesses usually ponder this when deciding whether to invest thousands of dollars in public relations.
It is true that compared to other marketing tactics like advertising, the benefits of PR measurement may be more difficult to quantify. This does not, however, mean that businesses should abandon PR in favor of more traditional advertising strategies.
How is PR measurement carried out?
Administrators must ensure that the PR money they spend on behalf of their companies will result in a profitable return on investment, but measuring PR results may be challenging. A variety of metrics can be used to evaluate the impact and performance of PR campaigns, such as:
Articles in the news.
One approach to gauge your progress is to keep track of how many press stories reference your company, products, or...