Know The Benefits Of Social Media Monitoring
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Responding only to online brand mentions is no longer sufficient. If you are giving attention to responding brand mentions, you are probably missing several messages that only mention your brand or shout out a particular product. Additionally, switching between so many different apps to stay on top of everything can be time-consuming. You need a social media monitoring strategy if you discover that you are more often shifting between social platforms and performing intricate manual searches for citations than engaging with brand mentions.
An effective social media monitoring approach will allow you to consolidate all of the mentions of your brand and the search criteria into one location, freeing up your time to respond to critical messages and create a plan based on your findings. Making a list of everything you’d like to...