Social Listening Tool: The Best Way to Do Social Listening

Social Listening Tool

Also known as “social listening,” this practice entails continuously scanning social media platforms for mentions and comments about your company, its goods, and its services, both positive and negative, and analysing them before acting on the results. Searching for particular brand or business keywords and key points, and even competitor mentions, is a common component of social listening.

It is crucial to examine online discussions and interactions before acting in response to the data. Only if a particular decision is made after collecting information can it be deemed social listening.

Performing social listening
1. Select a social listening tool.
The price range and functionalities of the Social listening tool available on the market are wide. The platforms they monitor, the number of phrases, topics, and keywords you can monitor, and the performance measures that the systems track are all crucial aspects to consider when comparing the various tools.

2. Pick your keyword phrases.
Social listening tools monitor the various conversations occurring by using keywords, subjects, and phrases. To accurately gauge the feelings of your target audience, it is essential to select pertinent keywords to track.

How do you decide on these keywords?
· Name of your company and handles
· The name of your product, including any common misspellings.
· The logos, handles, and product names of your rivals.
· Industry terms
· Your and your competitors’ slogans
· Names of significant figures from both your and your competitors’ companies.
· Names or keywords for campaigns
· Both of your competitors’ and your own custom hashtags
· Unbranded hashtags associated with your niche.
· It’s crucial to monitor misspellings of your company name, that of your rivals, and the keywords.

3. Decide on a platform.
As the next step, decide where you will be listening. Social listening features are available on all social media platforms. It’s crucial to decide which areas are worth your attention, like B2B or B2C social media platforms.

4. Assess the situation and act.
Don’t let all your efforts be in vain. Analyse the metrics and information you gathered from your social media listening in detail. The decisions you make will be directly influenced by all of this important information.

In general, attitude, negative keywords, top keywords, interaction, and reach are the metrics that should receive the most attention. However, the precise information you gather will depend on the overall objectives of your social listening project.

On social media, it’s easy to become engrossed in your own thoughts and ignore the opinions, remarks, compliments, worries, and inquiries of others. However, social listening tools are powerful resources that are well worth the money and should be considered in your overarching strategy.