Should You Get a SEO Audit For Your Website?
There are several reasons to go for a Search Engine Optimization (SEO) audit for your website. An audit will evaluate the performance, safety and the scalability of your website and provide suggestions to improve it. It can help to improve your rankings, increase traffic, solve scaling issues for an e-commerce website and more.
When an audit is done detailed reports are created which give insight into the data. Based on it you can make data-driven decisions to improve your website. The main areas of a SEO audit are Technical audit, Content audit and Links audit.
Why should you get a SEO audit done?
When you get an audit done you find the areas on your website which need to be fixed and the areas which need to be improved. The main reasons are as follows:
- To appear in the top most positions in the search results. Most of the traffic goes to the top positions in the search results and therefore it is important to rank at the top positions.
- If you want to outrank the competition and want an edge over the latest trends then you should get an audit done regularly. This will also help to boost your website.
- If you need customised solutions for your website then you can go for an audit. You can get personalised SEO suggestions for areas that need immediate attention.
- To improve your rankings you need to make data-driven decisions. The reports provided from an audit can give insights into the data and competitor analysis.
What are the types of audit done?
The main areas covered in an audit are Technical, Content and Links. Through these you will be able to find areas for improvement and growth opportunities.
In technical audit the overall technical aspects of the website are checked. You need to keep your website technically correct to enable crawling and indexing. It checks the technical aspects like XML sitemap, robots.txt file, redirects, text-HTML ratio pages, pages with too many URL parameters and more.
Being technically sound will nor help you get a higher ranking. You need content to rank higher. In content audit thin and duplicate content is identified and a data-driven content strategy is developed. Content performance audit is done and content creation suggestions are given.
In Links audit a complete link profile analysis is done to identify any penalties and toxic links. Enhance data collection, link removal and Google Reconsideration Support is provided.