Know About What Are The Various Media Monitoring Processes

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The output of media can be measured through media tracking and analytic services. The output can be measured around the various media platforms. The trends can be identified which can be used for political, scientific and commercial purposes.

The process is done in a systematic way and the content presented to the external media is compared. The process is called media monitoring. This helps to develop insights into the various fields and understand what is happening and capture content or editorial opinion. It can also be used to capture advertising content.

You get a detailed report about the conversations taking place in your business ecosystem. Newspapers, magazines, online news and conversation threads are tracked. The different processes of monitoring are as follows:

● It is important to listen to the voices of the current stakeholders like investors, government, consumers, public and industry observers. Without this, the media monitoring plan would not be complete.

● Ideal qualitative and qualitative milestones are set after understanding the competition. Benchmarking exercises are done to examine the past media campaigns undertaken. This gives insights into the competition milestones and strategies used.

● Data-coding techniques are used to gather all the information and try to understand the competitor’s thought process, reporting style of the journalists, editorial formats used, spokespersons for thought leadership and more.

● Manage your association with journalists across the industry so that you can manage your media efficiently. Find the best journalists for your campaign and start positive communication.

● Find the right influencer to promote your brand. Check the influencers associated with each brand and find the leading influencers across categories like sports, cinema, politics and more.

What is the output of the monitoring process?

● You can get monthly PR (Public Relations) measurement reports. The report lists output like what was your share of voice, what markets did you reach out to, has your spokesperson given the right message, the progress of your campaign, did the campaign create the right sentiments, and how the brand reputation framework was addressed, which journalists and the influences discuss about the brand and how the competition approaches its strategy.

● You can know about your brand’s reach on social media, know which messages are doing well in which medium, get news updates about your brand, stakeholders and competition and your advertising campaigns with publications.

With the help of tracking and analytics, you can get an accurate picture of the communication plan’s success. The desired targets can be compared with the ones achieved.